Bulk SMS and Bluetooth Hotspot on iPhone Marketing
With the advent of latest technologies, there came various new methods of marketing strategies. And mobile marketing is one of the most recent addition to marketing strategies. SMS and Bluetooth Marketing strategies are the most advanced methods for marketing strategies. Both of them have their own special characteristics. Let us first have a discussion on SMS marketing.
One recent entrance into the world of marketing strategy is SMS marketing, which means that the company uses SMS technology instead of email or telephone conversation. However, SMS marketing is much better than e-mail or telephone interview. Not only that it takes less time to communicate with more people, but it is one of the cheapest methods. However, SMS marketing has other facilities also.
It should be noted that SMS service is considered as spam free communication tool. Therefore, it is more certain that your message is sure to reach the intended customer, as opposed to e-mail marketing, which often proves to be the landing is the person with the junk mailbox. It is also better than the telephone conversation, because there is less chance of interfering with the client, often caused by unwelcome phone calls.
It is better also because of the fact that the seller does not have to spend a lot of time to make the customer understand the things he intends to say. Another important thing about SMS marketing is that because of the very little space (160 words for most), there is no chance to juggle with words and therefore you can get straight to the point of what you intend to convey in your message. It is also useful for the customer because the text is saved in his mobile, and therefore he gets the chance to read it several times for a better understanding if he finds it interesting.
The store and forward method used for SMS services is also an important factor because if the client is not within reach of the message is stored in the SMSC, even for days, if necessary, and delivered to the customer’s mobile phone when he comes within reach or switches on his mobile. Again with the help of bulk SMS facility it is able to send the same message to multiple clients. In this case, everything you need to do is write the message only once, select multiple mobile numbers you want to send the message, and your message will be delivered to these numbers at the same time. Thus it can easily be seen how advantageous SMS marketing is both for the company as well as customers.
Another important tool for mobile marketing is Bluetooth marketing, where the different information in the form of text, images or video, coupons, calendar, alarms, text, links and much more can be sent to the customer’s mobile directly. But in this case, it is important for the client to be within range of the transmitter and also the need for the client’s permission. But while a lot more things and information can be sent to the customer’s mobile phone if the transmitter will have your permission.
